Q: What are the best deals on an LG Blu-Ray Player?

We recently purchased an LG HDTV for the family and are looking into a Blu-Ray Player. We're very happy with the LG brand, so we'd like to take that route. I know there are good deals at Wal-Mart, but I'd like to get the most for my money. What are the best Blu-Ray Players at the most reasonable price?