Toys"R"Us® Towers™ gives players the chance to step into the shoes of the newest employee at Toys"R"Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys"R"Us international flagship store in Times Square. As players amass experience and sales, they will progress through seven levels from trainee to Store Manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. Players can also choose to purchase the premium currency in the game, which can be spent on additional energy, premium toy departments, boosts and more. In the game's name, "towers" refers to the levels of building and construction that users engage in to create the varying departments of their very own toy store.
By playing Toys"R"Us Towers, fans can receive real-world coupons for discounts redeemable at Toys"R"Us stores nationwide and on Toysrus.com. Within the first hour of playing the game, users can earn a coupon for 15% off their next in-store or online purchase and can continue playing to earn even more savings to use at Toys"R"Us.*