New Feature Will be Included in Subscribers' Monthly Membership at no Extra Charge and Will Have a Phased Roll-Out Over Next Six Months January 16, 2007 Netflix, Inc. today introduced a new feature that allows people to immediately watch movies and television series on their personal computers and said it will make the new feature available to its subscribers in a phased roll-out over the next six months. The introduction marks an important enhancement to the Netflix service. Subscribers will continue to receive DVDs by mail from the company's market-leading catalog of over 70,000 titles and will have the additional option of instantly watching about 1,000 movies and TV series on their PCs. The new feature will be included in subscribers' monthly membership plans at no additional cost, and the company said its phased roll-out is meant to ensure that subscribers have a great initial experience with the feature. "We named our company Netflix in 1998 because we believed Internet-based movie rental represented the future, first as a means of improving service and selection, and then as a means of movie delivery," said Reed Hastings, the company's chief executive officer. "While mainstream...