Vintage Ads: Stereotypes, Prejudice, and Discrimination In Marketing

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In my social psychology class I show about 70 ads that show that the times have changed in terms of stereotypes (thoughts),  prejudice (feelings), and discrimination (action).  It's amazing, today, to see ads that depicted women as docile and stupid, for example.  Anyway, this is no place for a long lecture so let's just jump into the ads.














































This ad is probably only 20 or so years old but we'd  not be so sexually suggestive today.

Quite a history lesson, eh?  I have a PowerPoint file with a lot more and if there is some interest I will upload it somewhere so that folks can access the presentation.

erick99 posted Jun 10, 2012
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14 Comments
MrBklynW
Wow some of these are so offensive, i can't believe they were ever published. Quite an interesting post, thanks for sharing it with us=)
MrBklynW (rep: 413k) posted Jun 11, 2012
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Jameson99
Wow! Everyone of those ads would be a lawsuit today lol
Jameson99 (rep: 19) posted Jun 11, 2012
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erick99
Many of these were published in 40s. 70 years ago these were viewed very differently from today.
erick99 (rep: 17.2k) posted Jun 11, 2012
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ancagavs
Many are very offensive. I don't understand how anyone allowed these ads to be published. Sexism, racism, discrimination, etc...that's just awful.
ancagavs (rep: 15.2k) posted Jun 11, 2012
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fluffy
Wow, I've seen some offensive old ads before, but some of these are downright sickening! It's amazing how much standards have changed over a few decades. I'd love to see the whole collection.
fluffy (rep: 2.17k) posted Jun 11, 2012
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maven3
Wow.

I'd also like to see the whole presentation.
maven3 (rep: 5.23k) posted Jun 11, 2012
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erick99
I will put the PowerPoint file on my website and leave a link here.
erick99 (rep: 17.2k) posted Jun 11, 2012
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fluffy
There are a number of sites showing the "start cola earlier" ad to be a fake. Here's one that claims responsibility for it: http://rjwhite.tumblr.com/post/472668874/fact-checking
fluffy (rep: 2.17k) posted Jun 11, 2012
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FibroMom
OMG! We've come a LONG WAY, Baby! Awesome article, erick99! Those are some EYE OPENING Ads - and then some! WOW - Just WOW! Talk about Not being PC!
FibroMom (rep: 175k) posted Jun 11, 2012
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fluffy
Unfortunately the creepiest ad, "Love Cosmetics", is probably real:
http://en.wikipedia.org/wiki/Love_Cosmetics#Product_line
It also appears on this site, which attributes it to ad agency Wells, Rich, Green, which is mentioned in the Wikipedia link.
http://www.toptenz.net/top-10-controversial-print-ads.php
fluffy (rep: 2.17k) posted Jun 11, 2012
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gangstabarbie
wow- very interesting - i find one thing in common between these ADS and today's ADS. They both use beautiful women.
gangstabarbie (rep: 9.67k) posted Jun 11, 2012
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erick99
@gangstabarbie: The research for social psychology in marketing began in the 40s with a nephew of Sigmund Freud. Something that was learned early on is that we are more likely to believe a claim by a person if we see them as physically attractive. In addition, we may also believe that using the product will make us more attractive as well.
erick99 (rep: 17.2k) posted Jun 11, 2012
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encorez
The good old days...................lol
encorez (rep: 9.96k) posted Jun 11, 2012
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Brentheriot
This was before the term 'politically correct'
Brentheriot (rep: 62.1k) posted Jun 11, 2012
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