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What Marketers & Advertisers Really Mean

121
As part of the Social Psychology class I teach, we have a chapter on "persuasion" and within  that chapter marketing persuasion is discussed.  I often ad-lib to my students marketing lines and what I think they really mean.  I decided to collect a bunch of them I've used over the semesters and share them with you.

What sounds better?  
A)  Buy One Get One Free!!
B)  Buy two and get 1/2 off.

What sounds better?
A) Buy One, Get one for 50% off.
B) Buy two and get 25% off

What sounds better?
A) 80% lean hamburger!
B) 20% fat hamburger.

What sounds better?
A) No Risk Offer!
B) You are paying for this up-front and good luck returning it.  That's "no risk" for us.

What sounds better? 
A) For a limited time only!
B) Limited to the time it takes us to move a warehouse full of this junk.

What sounds better? 
A) A strict limit of five per customer will be enforced!
B) We have these coming out of our ears and the operator will be happy to sell you a thousand.

What sounds better?
A) This sale can't last forever!
B) This is always on sale and still we can't get rid of this ordering error our purchaser made.

What sounds better? 
A)  People are standing in line to buy this product!
B) People are standing line somewhere for something, but not for this.

What sounds better? 
A) Unconditional, money-back guarantee!
B) We have so many conditions in the fine print you'd need a lawyer to return this.

What sounds better? 
A) You must order in the next hour!
B) But it can be any hour you choose - we're here 24/7 trying to dump this stuff.

What sounds better? 
A) All Jewelry 90% off!
B) We're still making a 200% profit because you wouldn't believe how much we mark this stuff up.


To have some of your own?  Leave them in the comments so we can all enjoy them!













erick99 posted Mar 15, 2012
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15 Comments
MaryRolle
With your permission I'm going to put this on my Facebook page - my friends will love it!
MaryRolle (rep: 23) posted Mar 15, 2012
10
erick99
Just give me credit - it's original content and I may end up famous someday lol
erick99 (rep: 16.9k) posted Mar 15, 2012
10
nthsll
Off the top of my head, how about:


Convenient, easy opening packaging.
If you happen to be Wolverine from the X-men.


Fool proof design.
Because our customers are truly fools.
nthsll (rep: 12.4k) posted Mar 15, 2012
10
gangstabarbie
erick- this made me laugh. you are a genius :) haha!

"30 days free trial for trying out bowflex"
it really means once its in your hands, you break, you BUY!
gangstabarbie (rep: 9.67k) posted Mar 15, 2012
10
erick99
Thanks gangstabarbie :P
erick99 (rep: 16.9k) posted Mar 15, 2012
00
Zoey2011
Needed a good laugh this evening :)
Zoey2011 (rep: 30) posted Mar 15, 2012
00
VirginiaPeanuts
Good article!!
VirginiaPeanuts (rep: 11.2k) posted Mar 16, 2012
00
dealwagger
My favorite is "On clearance for 40% off!" @Walgreens
Wow, is that really a *clearance* discount? Then you see the same item or even one with a higher count on sale for cheaper with the weekly flyer coupons! >>
dealwagger (rep: 10.2k) posted Mar 16, 2012
00
FibroMom
Super Article! Was a Fun Read and very enlightening as well as enjoyable! Thanks, erick99, for sharing your wisdom with us! Would LOVE to take one of you classes! :)
FibroMom (rep: 173k) posted Mar 16, 2012
00
erick99
Thanks FibroMom :)
erick99 (rep: 16.9k) posted Mar 16, 2012
00
xptrish
Bravo! Very entertaining,all with truth to it,loved it Erick !
xptrish (rep: 70.2k) posted Mar 16, 2012
00
erick99
Thanks xptrish :)
erick99 (rep: 16.9k) posted Mar 16, 2012
00
krmills1
My favorite gimmick is the 10 for $10 deals at the supermarket, it makes you think you HAVE to buy 10 of an item to get the deal when all you need to do is buy 1 for $1.
krmills1 (rep: 14.2k) posted Mar 16, 2012
00
erick99
I see people piling 10 of an item in the cart sometimes at Safeway an I tell them they can buy just one or two and they are so grateful for the good news :)
erick99 (rep: 16.9k) posted Mar 16, 2012
00
dealwagger
Another one is that department stores like JCPenney and Kohls *always* have at least 25% off watches, 40% off diamonds and gemstones, and 60% off gold and silver. They technically can't have them on sale for x amount of time so when the time comes they put out a "coupon" for the same discount! Gee, I wonder if there is an incredibly substantial markup when 60% is the default sale :) (I used to work at a department store ;)
dealwagger (rep: 10.2k) posted Mar 17, 2012
00