Sony KDL-40XBR7

Sony's ultra-sleek XBR7 models are among the most stylish new HDTVs available. Sony bucks an industry trend by positioning the speakers out to the sides, rather than along the bottom, for more spacious sound that stays anchored to the on-screen action. The 40" KDL-40XBR7 boasts full 1080p resolution, plus advanced video processing, to display high-def images with striking clarity and dimensionality.
Motionflow™ 120Hz processing ensures smooth, natural motion
Every LCD TV maker takes a different approach to 120Hz processing, but Sony's Motionflow technology is one of the most sophisticated and effective. First, it actually reduces blur in the original source image captured by the camera, then it doubles the video frame rate by inserting 60 entirely new frames between the original 60 frames. The system analyzes the motion of specific on-screen objects as well as overall movement in each scene, adjusting the amount of enhancement to create seamlessly smooth, sharp pictures.

Sony's ultra-sleek XBR7 models are among the most stylish new HDTVs available. Sony bucks an industry trend by positioning the speakers out to the sides, rather than along the bottom, for more spacious sound that stays anchored to the...