50th Anniversary Celebration of Clifford the Big Red Dog

'BIGGEST BIRTHDAY PARTY EVER' KICK OFF EVENT / LIVE CLASSROOM WEBCAST
On September 24, 2012, at 10:00AM ET, Scholastic will host 'Clifford's BIGGEST Birthday Party Ever' – a LIVE celebration at Scholastic's New York City headquarters and webcast to classrooms nationwide. Hundreds of children will gather to sing 'Happy Birthday' to Clifford. September also marks the launch of Clifford's BIG Birthday App for iOS and Android ($0.99) – a brand-new, must-have birthday app. In it, Emily Elizabeth invites players to join her in Clifford's BIG doghouse as she works to create a surprise party for his birthday. The app features three highly interactive and replayable birthday-themed games, including a word game.
NATIONAL SWEEPSTAKES
Clifford fans of all ages can enter 'Clifford's BIG Birthday Sweepstakes' for a chance to be a part of Clifford's BIG Day on February 14 by winning a Clifford celebration in their hometown. Winners will have the opportunity to invite 50 friends and family to a BIG Clifford themed birthday celebration – close to home! Offline, teachers can enter Scholastic Book Club's 'Clifford's BIG Birthday Classroom Sweepstakes' for a chance to win a Clifford birthday party for the classroom.
BROADCAST
In December, PBS Kids will air the broadcast premiere of 'Clifford's Really Big Movie.'
Beginning in September, participating Y-USAs will host Clifford themed birthday parties at Ys across the country. A live show, 'Clifford LIVE', is on tour and will continue through Spring 2013. For more information, visit http://www.scholastic.com/clifford/, http://mediaroom.scholastic.com/clifford, Scholastic's Clifford Facebook page and PBSKIDS.org/clifford