|A world of colorful iPhones starts today, or at least a world of colorful iPhones can be pre-ordered starting today.|
Starting at 3:01 a.m. ET / 12:01 a.m. PT, Apple began taking pre-orders for its new iPhone 5C on its website. Other retailers, including Walmart and Best Buy, also began to take orders on the new phone, which starts at $99 with a two-year contract. Walmart actually has the lowest price on the phone; the 16GB model starts at $79 with a two-year contract.
The phone will be delivered on Sept. 20 to those who pre-order today and will be in stores that same day as well. The iPhone 5S, the higher-end model of the iPhone that Apple announced this week, won't be available for order until Sept. 20, the same day it will also be available in stores.