|Budweiser doesn’t think grabbing some beers at a bar is quite social enough. Or at least not social network enough.|
The company’s Brazil team has come up with the Buddy Cup- a cup that when tapped with another one of its kind allows the two cup holders to become Facebook friends. That’s right, no need to put down the beer, take out the phone, search for a name and then send a friend request.
So, how does it all work? Similar to other connected objects, Manuel Rangel Macchiavello of Budweiser Brazil said. A computer chip with what Budweiser calls a “bump sensor” is integrated into the bottom of the cup. Also on the bottom of the cup is a QR code, which works with a Budweiser app to link the cup to your Facebook account. When two people clink glasses, the friend request is sent from one to another.
“The Buddy Cup brings together the in-bar experience with Facebook, the most used social media channel for our consumers,” Macchiavello told ABC News.