Dunkin' Donuts Expansion: Chain Says It Will Double Number Of U.S. Stores

Dunkin' Donuts Expansion: Chain Says It Will Double Number Of U.S. Stores

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Dunkin' Brands opened its 10,000th location of Dunkin' Donuts in mid-December. That's a major milestone; only a few restaurant chains have made it to five digits. But the Canton, Mass.-based company isn't ready to rest just yet. According to CNN, Dunkin' plans to double its number of U.S. locations over the next two decades. Talk about the long game!

Doubling the number of outposts would mean opening a whopping 7000 new donut stores -- which would bring the total above Starbucks' current 11,000.
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(1) thoughts from other users ...

branie
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Dunkin' Donuts is currently focused on a contiguous growth strategy, recently announcing plans to expand into the following areas: Colorado (Denver), Louisiana (Baton Rouge, New Orleans, Shreveport) and New Mexico (Albuquerque). As we continue to expand our footprint across the country, the western part of the United States represents a significant growth opportunity for Dunkin' Donuts, and we are focused on a disciplined development in contiguous markets that are adjacent to our existing base.
branie posted Jan 05, 2012
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