Power up those taste buds — a nationwide search for the next great Lay's potato chip flavor is officially underway. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today kicked off its "Do Us A Flavor" contest that invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher). From now until Oct. 6, consumers can share their share their flavor inspirations on the Lay's Facebook page (https://www.facebook.com/lays
), with the winning flavor being revealed in 2013, the year Lay's – America's most-loved potato chip brand – celebrates its 75-year anniversary.
Now through Oct. 6, 2012, fans can submit their flavor suggestions on the Lay's Facebook page or by using their cell phone to text FLAVOR to CHIPS (24477). To submit a suggestion, fans will be asked to provide their flavor name, up to three possible ingredients and a 140-character description or inspiration for their flavor.