On Orbitz, Mac Users Steered to Pricier Hotels

On Orbitz, Mac Users Steered to Pricier Hotels

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wsj.com offers On Orbitz, Mac Users Steered to Pricier Hotels for News.
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Apple is practically creating its own demographic, and researchers are trying to define it. Their goal: to see if higher income levels translate into higher spending.

Orbitz found that Mac users are 40% more likely to book a four- or five-star hotel than PC users.

Mac vs. PC
Top hotels measured by booked-room nights by Mac and non-Mac users in selected cities in May:

Mac users
Las Vegas -- Excalibur Hotel & Casino
New York -- Park Central New York
Los Angeles -- Hollywood Roosevelt Hotel
Miami -- Hyatt Regency Miami
Chicago -- Congress Plaza Hotel

Non-Mac users
Las Vegas -- Stratosphere
New York -- Park Central New York
Los Angeles -- The Wilshire Hotel
Miami -- Miami Beach Resort
Chicago -- The Whitehall Hotel

Source: Orbitz
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