|Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the U.S. by using a unique editing technique called "object replacement animation." The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyoncé fans, which were submitted over the past 4 weeks. The video, which aired on CTV in Canada, welcomed Beyoncé to the stage for the Pepsi Super Bowl XLVII Halftime Show in a way that only Pepsi could deliver, creating a true "Live for Now" moment.|
In addition, Pepsi will extend the Super Bowl fan experience online and for the first time ever, the entire halftime performance is available at www.pepsi.com and will remain on the site for one month. Fans who want to get a closer look at the fast-paced Pepsi Super Bowl XLVII Halftime Show introduction can view a special frame-by-frame version of the video at www.pepsi.com/halftime.