Targetâs Missoni exclusive collection creates craze in stores and online - website STILL down!
Target’s Missoni exclusive collection creates craze in stores and online - website STILL down!
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There’s Black Friday, then there’s Target Tuesday.

In a scene that was reminiscent of the shopping frenzy that typically comes on the day after Thanksgiving, Target’s website crashed several times throughout the day and more than a hundred shoppers lined up at many of its stores early in the morning on Tuesday for a sale of limited offerings of its Missoni for Target collection of bikes, luggage, clothes and housewares.

The 400-piece line made by the Italian luxury knitwear designer Missoni exclusively for the cheap chic retailer features its trademark zigzag patterns for between $2.99 for stationary and $599.99 for patio furniture — a fraction of the price of the designer’s real duds that can go for $595 to $1,500.

“This was Missoni mayhem,” said Joshua Thomas, a Target spokesman. “This is unprecedented.”

See also New York Times Story
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